Vanity Fair has a great summary of the Dr. Lyle Evans controversy. You haven’t heard of Dr. Lyle Evans? You need to watch more “Mad Men.”
In Sunday night’s episode, smooth talking 1960s ad executive Roger Sterling protests a meeting with the Japanese executives from Honda. He cites his time in World War II and the many friends to whom he promised he would never do business with the Japanese. His rant against the motorcycle company concluded with, “Why don’t we just bring Dr. Lyle Evans in here?”
Characters Pete and Joan were confounded; as were thousands of “Mad Men” fans after Googling the name. Online searches for the name jumped from none to mild. The only real-life person of note named Lyle Evans was a 1940s Saskatchewan libraries administrator named Lillian Lyle Evelyn King – shortened to Lyle Evans (she was not a doctor of any sort).
Like many blogs, Movieline called shenanigans. “Was this just a great prank to get at someone behind the scenes at Lionsgate or AMC, the way showrunner Matthew Weiner used to do at The Sopranos by putting enemies’ names on gravestones and the like?”