Doughnuts: In Sour Times, a Sweet Success Story [via Time]
The number of donuts served in America increased by 6 percent this spring to approximately 1.8 billion, according to a market research firm. Dunkin’ Donuts attributes its success to a 2009 marketing shift back to the basics. “The franchise had been so focused on its coffee and new products like bagel twists and waffle sandwiches that it forgot the power of the doughnut in these tough economic times. ‘Faced with daily disappointments and struggles, the doughnut is one of those affordable treats that can make someone’s day,’ says Frances Allen, a brand-marketing officer for the company.”
Spanish fathers entitled to breastfeeding leave [via CNN]
The European Union Court of Justice ruled last week that working fathers in Spain enjoy the same right to breastfeeding breaks as mothers. The court called the law “an unjustified discrimination on the grounds of sex” and granted men two half hour-long breaks per day for the first nine months of a child’s life. No word on what the fathers are to do with their newfound break time.
Iraq breaks world record for time taken to form a government [via the BBC]
Iraqi politicians have shattered the world record for time taken to form a government, previously held by the Dutch government, which took 208 days to form in 1977. The BBC notes that it took three months just to verify March’s election records due to massive numbers of complaints and appeals, and the largest coalition is still four seats short of forming a parliamentary majority. BBC correspondent Jim Muir concludes that “the Iraqis seem likely to push the record quite a bit further than the Dutch.”